In the evolving world of Web3 and Real World Asset (RWA) tokenization, XooRWA, a platform developed by XOOCITY and incubated by Hong Kong Science and Technology Park, is charting a bold, consumer-centric course.

While many in the space focus on tokenizing traditional financial assets like bonds or real estate, XooRWA is bridging blockchain and everyday commerce — starting with something as simple, familiar, and powerful as a cup of coffee.

Cuplore: The First Coffee Chain to Tokenize on XooRWA

Cuplore, a growing coffee chain brand, has become the first real-world brand to tokenize its assets on the XooRWA platform. Its brand digital rights NFT is launching at 2:00 PM (UTC+8), May 31, 2025, on xoorwa.com.

From Tokenizing Assets to Activating Scenarios

At XooRWA, RWA is not about being "expensive" — it is about being real and redeemable.

Instead of mapping traditional assets like bonds or homes, XooRWA digitizes and tokenizes real consumer experiences, such as a cup of coffee — offering new energy and real-world relevance to blockchain applications.

The Cuplore NFT represents brand digital product rights and offers the following utilities:

• Redeemable specialty coffee at Cuplore stores (after a six-month holding period)

• Daily brand promotion rewards: Up to 200 USDT/day, transparently distributed over a three-year and three-month promotion period via smart contracts

• $XOO tokens: The native token of the Xoo ecosystem

• Bonus rewards: Through limited-time events and on-chain participation

Rewards are executed automatically via smart contracts on the Polygon blockchain, ensuring transparency, stability, and scalability.

Beyond “Web3 Cafés”: Toward Node-Based Brand Co-Creation

While many projects combine NFTs with real-life scenarios as novelty or merchandise, XooRWA builds a complete incentive and expansion mechanism that connects consumers and brand growth.

Key elements of XooRWA's model include:

• NFTs anchored to physical goods, offering both utility and yield

• $XOO token driving ecosystem incentives

• Invitation and contribution leaderboards, encouraging viral community expansion

• A promotion fund pool tied directly to store growth — the more stores, the higher the shared rewards

In essence: this is Web3-style brand franchising — but the “franchisees” are the holders, not the store owners.

XooRWA enables users to become nodes and revenue sharers in a brand's growth simply by owning digital product rights and participating in a decentralized expansion strategy.

A Simpler, Scalable Vision for RWA

XooRWA's Cuplore NFT shows a new RWA path:

• Not just tokenizing large, complex assets, but starting from brand moments and consumer interaction

• Turning daily consumption into digital rights, fueling viral adoption

“RWA doesn't have to be complex or financial. It can start with an NFT. A cup of coffee. And grow from there.”

What's Next?

The Cuplore NFT is only the beginning. XooRWA is building a Web3-powered consumption rights network, where brands, users, and on-chain incentives drive participation and expansion together.

When Web3 meets real life — everything can be RWA.

Official Links

• Website: xoorwa.com

• Twitter / X: @XooRWAs

• YouTube: @XOOCITY

• Telegram Group: t.me/XooRWA

• Telegram Channel: t.me/XooRWA_Official

• Email: contact@xoorwa.com

About XooRWA

XooRWA is a digital asset platform built around the concept of “brand as asset”, developed by XOOCITY, a leading Web3 company from Hong Kong.

The platform focuses on helping brands tokenize their IP, turning them into circulatable and tradable digital products. It supports a full lifecycle — from fundraising and NFT issuance to community co-creation and equity financing.

By offering valuation tools and issuance frameworks, XooRWA lowers the barrier to brand assetization, helping brands turn digital IP into strategic resources for growth and capital raising.

About Cuplore

Cuplore Shared Store is an innovative coffee retail platform by Shenzhen Qidong Network Co., Ltd.

It integrates IoT technology with coffee brands and physical locations, delivering a new consumption ecosystem. With its “store-in-store” shared model, Cuplore offers low-entry, high-return opportunities for investors and partners.

Cuplore is dedicated to decentralizing coffee retail and bringing real-world assetization to consumer goods.