May 2025 · Hong Kong
As the integration of Web3 and real-world commerce accelerates, XooRWA, the brand digital asset platform under the XOOCITY ecosystem, officially launches this May. Positioned as one of XOOCITY’s core infrastructures, XooRWA pioneers a new approach to brand engagement—transforming influence into a participatory, rewarding, and tokenized user experience.
Redefining Brand Engagement: From Consumption to Collaboration
In traditional commerce, users are passive consumers. XooRWA flips the script.
Instead of spending on ads or loyalty points, brands can now issue utility-driven digital assets that:
Reward users for participation, promotion, and advocacy
Align user interests with brand growth
Create a shared-value ecosystem rooted in the concept of “Brand as Asset”
Built on blockchain and smart contract infrastructure, XooRWA ensures fairness, transparency, and automated incentives, making every user interaction a building block for brand value.
Key Features of XooRWA
Digital Goods Issuance System
Brands can instantly launch digital assets bundled with real-world privileges—such as discounts, event access, or exclusive membership perks.
Multi-Phase Incentive Model
Two structured phases help drive both short- and long-term brand engagement:
Incentive Period: Drives viral participation and short-term growth
Contract Period: Builds long-term loyalty and sustained co-creation
On-Chain Execution + AI Distribution
Smart contracts automate transactions and reward distribution, while AI ensures targeted and fair reach to users.
XooToken Reward System
Users earn XooTokens, the platform’s native utility token, redeemable for brand privileges, partner benefits, or trading in supported Web3 ecosystems.
Real-World Case: Cuplore Shared Coffee Stores
XooRWA’s first partner is Cuplore, a smart retail coffee chain launched by Qidong Network (Shenzhen), with over 100 stores already operating across China.
Currently, 10 pilot stores are implementing XooRWA’s digital asset model.
With XooRWA, Cuplore customers can access:
Exclusive discounts
Campaign participation privileges
XooToken-based reward mechanisms
Each store becomes a co-creation hub where users are not just customers—but stakeholders.
Powered by the XOOCITY Ecosystem
XooRWA is a core component of XOOCITY, a Web3-native ecosystem building the infrastructure for next-generation commerce. The ecosystem includes:
Xoobay – Cross-border Web3 e-commerce platform
Xooer – AI assistant and smart service layer
XooToken – Unified reward and utility token
Strategic support from Google Cloud and Hong Kong Science and Technology Park (HKSTP)
Together, they form a Web3 commercial operating system, with XooRWA enabling seamless brand assetization, decentralized user growth, and interoperable commerce networks.
Partner with Us: Global Collaboration Open
XooRWA is actively seeking global partners, including:
Brand owners
Franchise and retail chains
IP licensors
Web3 communities
Digital creators and DAOs
Join us in shaping the future of brand engagement and digital commerce.
Official Links & Contact
Website: https://www.xoorwa.com
Twitter: https://x.com/XooRWAs
YouTube: https://www.youtube.com/@XOOCITY
Telegram Group: https://t.me/XooRWA
Telegram Channel: https://t.me/XooRWA_Official
Email: contact@xoorwa.com
About XooRWA
XooRWA is a next-generation platform focused on the concept of "Brand as Asset." Developed by XOOCITY, a leading Web3 company incubated by Hong Kong Science and Technology Park, XooRWA empowers brands to:
Digitize and tokenize IPs
Launch utility-rich digital products
Fundraise through community engagement
Build decentralized brand ecosystems
Access built-in valuation tools and tokenization guidance
By lowering the threshold of assetization, XooRWA transforms every brand into a scalable financial asset, ready for the Web3 economy.
